April

SUSTAINABLE DEVELOPMENT? IT’S IN OUR PRODUCT DNA…

Simple, inventive designs, light on raw materials and long on life performance: sustainable development is coded into every BIC® product at the design phase. It permeates every stage thereafter, from distribution to end-of-life. Responsibly. In 2008, BIC instituted its Sustainable Development Barometer, committing to a set
of ambitious societal, industrial and product responsibility goals. Its 2014-2016 edition saw the successful launch of products specifically created for developing markets, products presenting environmental benefits, and the introduction of several innovations, along with the responsible sourcing of packaging materials. In 2018, BIC will be targeting new ambitions to be achieved by 2025 with the “Writing the Future, Together” program.