July

IT’S HOW THEY MAKE THE CULT LIST…

Beloved classics, the BIC® Cristal® ball pen, BIC® Maxi pocket lighter and BIC® single-blade orange shaver are still in production, but others have joined the cult list. Like the BIC® 4 Colours™ pen that you’ll find in pencil cases, backpacks, briefcases and handbags around the world. From students drawing with their BIC® 4 Colours™ on café placemats, to BIC® Cristal® blue-obsessed artists, BIC® is a source of inspiration for everyone. Like Alexander Wang, who adorned his models with BIC® lighter pendants at New York Fashion Week. Or Kate Lennard, whose “Razor Chair”, made of 1,102 BIC® shavers, was recreated for “La Collection BIC”, on view at CENTQUATRE-PARIS in Spring 2018. The BIC exhibition presented for the first time works by 80 contemporary artists, including portraits by Ghanaian artist Enam Bosokah, a stunning abstraction by Korean artist Il Lee, sculptures, installations and videos. The common thread… BIC®, creative tool and source of inspiration!