BIC’s local approach means BIC® products are available close to home, via large and small retailers, made-to-measure distribution channels, or through online retailers and dedicated web stores like www.shopbic.com in the U.S. or www.bicshaveclub.com in Europe. BIC subsidiaries worldwide are close to their markets, distributors and local sales teams, who obtain feedback and suggest adaptations that will make a product more accessible, affordable or attractive to local consumers: local-appeal, customized lighter sleeves, inks that resist excessive humidity or enhance cultural penmanship habits, small redesigns to reduce materials and cost… Products are also introduced via back-to-school and special sales campaigns, on and offline media, influencers, or at sponsored sports and cultural events…


BIC is made for you, close to you.