IT’S HOW WE DO NEW, DIFFERENT… AND DIGITAL
Innovation has always been about optimizing the performance of existing BIC® products and introducing the simplest, most inventive and reliable new choices for everyone, everywhere, every time. BIC continues to explore new ways of anticipating tomorrow’s online appetite for convenience and personalization. Consumers dream of designing exactly the product they want, delivered to the address of their choice and on the day of their choice. With bold moves like BIC Shave Club’s online-only subscription service and the lighter personalization experience offered in the United States at ShopBic.com, BIC is simply inventing its digital future.